OBJECTIVE
To create a network of auto drivers as solution providers / informers of directions and traffic levels around the city.
SPECIFICATIONS
- instant service
-Callers should be connected to auto drivers of respective areas by an operator directly.
-Attractive packages for potential businesses that might be interested in investing in such a service
SCENARIO
"I am new to Bangalore. I am standing at Cafe Coffee Day in Yelahanka New Town. Can you tel me how do I get to Monte carlo apartments,"
- new - probably doesn't know the local language
-unfamiliar with directions
- specific area - only Yelahanka New town auto drivers
- auto service can be offered
"I am at lavelle road. i thought there was a straight road to richmond hotel. but there is a one way now. can you tel me the shortest possible way to richmond hotel now. "
- knows about bangalore
- kannada might be an option
-richmond hotel famous-more auto drivers
"im stuck in a traffic jam near CKP. i need to catch a train from Majestic railway station in 20 mins. can you arrange for an auto immediately."
-area specific
- auto service- urgent
-difficult accessibility - traffic jam
"im calling from richmond circle. i need to get to the airport in an hour. can you tel me which way to take so i find least traffic"
- traffic information
- urgent
- check all possible options
"i need to go to brigade road from yelahanka new town. can u tell which bus to take and which is the closest bus stop i can get down at."
-might or might not be rgion speific
- can provode auto service at bus stand
-might involvo talking to auto drivers of two areas
STAKEHOLDERS
-radio stations - for them it is advertising and another service to provide.
-auto manufacturers - a new business venture
-auto owners - more business
-telecom companies - monetary gain and advertising
-businesses being recommended - more business
-customer membership - pay a membership and avail this facility any time of the day
USERS
-just comes
-regular officers
-people traveling
-emergencies
LOOP HOLES
-do i want to encourage talking while driving
-how reliable are auto drivers
-how to track wrong information
+immediate tracking down of where hte caller is situated
+instant service
+language consideration - if the caller doesn't speak the language of the driver then the message needs to be translated fisrt.
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