The information was gathered from the drivers of Yelahanka.
Most of the drivers hire the autos on per day basis.
150 - rent
200 - gas
50 - oil
If there is any repairs then the amount being spent on the repair decides whether the auto guy pays it or the owner. Only if the cost exceeds 100 does the owner pay for the repair.
Income per day depends on area of work and also the kind of customers. Also income varies everyday. To generalize, they take around Rs. 100 back home everyday.
When I discussed the project with them the response was pretty positive. The service is wholly for the auto drivers and works on the fact that they are an information base. So the owners of the autos might not be involved and no commission goes to them. But this area still needs to be worked on because the model in the city is probably different from what happens in Yelahanka.
If the auto drivers become a part of the network then they can earn points on every call and at the end of the month their points could be added and converted in certain sum of money.
This works as a strength for my brief as this is giving them an additional source of income instead of an alternative source of income. This service works without altering their current profession.
Wednesday, August 12, 2009
...
To see whether people actually want a service like this, I publicized the service. This is just an attempt to know the reactions of the people and doesn't have any commercial value attached to it.
The first step was to identify the people who might want to avail these facilities and the places where this service might come handy.
The tools used were posters and tent cards which gave basic information of the service so that people can know what this service is about.
What will validate this project is if people call up reading the poster or if we get a positive response from the people sitting on these respective desks where these posters have been out.
The first step was to identify the people who might want to avail these facilities and the places where this service might come handy.
- hotels - travel desks
- Airport - eateries
- Taxis
- Auto rickshaws
The tools used were posters and tent cards which gave basic information of the service so that people can know what this service is about.
What will validate this project is if people call up reading the poster or if we get a positive response from the people sitting on these respective desks where these posters have been out.
Saturday, August 8, 2009
Final Project
OBJECTIVE
To create a network of auto drivers as solution providers / informers of directions and traffic levels around the city.
SPECIFICATIONS
- instant service
-Callers should be connected to auto drivers of respective areas by an operator directly.
-Attractive packages for potential businesses that might be interested in investing in such a service
SCENARIO
"I am new to Bangalore. I am standing at Cafe Coffee Day in Yelahanka New Town. Can you tel me how do I get to Monte carlo apartments,"
- new - probably doesn't know the local language
-unfamiliar with directions
- specific area - only Yelahanka New town auto drivers
- auto service can be offered
"I am at lavelle road. i thought there was a straight road to richmond hotel. but there is a one way now. can you tel me the shortest possible way to richmond hotel now. "
- knows about bangalore
- kannada might be an option
-richmond hotel famous-more auto drivers
"im stuck in a traffic jam near CKP. i need to catch a train from Majestic railway station in 20 mins. can you arrange for an auto immediately."
-area specific
- auto service- urgent
-difficult accessibility - traffic jam
"im calling from richmond circle. i need to get to the airport in an hour. can you tel me which way to take so i find least traffic"
- traffic information
- urgent
- check all possible options
"i need to go to brigade road from yelahanka new town. can u tell which bus to take and which is the closest bus stop i can get down at."
-might or might not be rgion speific
- can provode auto service at bus stand
-might involvo talking to auto drivers of two areas
STAKEHOLDERS
-radio stations - for them it is advertising and another service to provide.
-auto manufacturers - a new business venture
-auto owners - more business
-telecom companies - monetary gain and advertising
-businesses being recommended - more business
-customer membership - pay a membership and avail this facility any time of the day
USERS
-just comes
-regular officers
-people traveling
-emergencies
LOOP HOLES
-do i want to encourage talking while driving
-how reliable are auto drivers
-how to track wrong information
+immediate tracking down of where hte caller is situated
+instant service
+language consideration - if the caller doesn't speak the language of the driver then the message needs to be translated fisrt.
To create a network of auto drivers as solution providers / informers of directions and traffic levels around the city.
SPECIFICATIONS
- instant service
-Callers should be connected to auto drivers of respective areas by an operator directly.
-Attractive packages for potential businesses that might be interested in investing in such a service
SCENARIO
"I am new to Bangalore. I am standing at Cafe Coffee Day in Yelahanka New Town. Can you tel me how do I get to Monte carlo apartments,"
- new - probably doesn't know the local language
-unfamiliar with directions
- specific area - only Yelahanka New town auto drivers
- auto service can be offered
"I am at lavelle road. i thought there was a straight road to richmond hotel. but there is a one way now. can you tel me the shortest possible way to richmond hotel now. "
- knows about bangalore
- kannada might be an option
-richmond hotel famous-more auto drivers
"im stuck in a traffic jam near CKP. i need to catch a train from Majestic railway station in 20 mins. can you arrange for an auto immediately."
-area specific
- auto service- urgent
-difficult accessibility - traffic jam
"im calling from richmond circle. i need to get to the airport in an hour. can you tel me which way to take so i find least traffic"
- traffic information
- urgent
- check all possible options
"i need to go to brigade road from yelahanka new town. can u tell which bus to take and which is the closest bus stop i can get down at."
-might or might not be rgion speific
- can provode auto service at bus stand
-might involvo talking to auto drivers of two areas
STAKEHOLDERS
-radio stations - for them it is advertising and another service to provide.
-auto manufacturers - a new business venture
-auto owners - more business
-telecom companies - monetary gain and advertising
-businesses being recommended - more business
-customer membership - pay a membership and avail this facility any time of the day
USERS
-just comes
-regular officers
-people traveling
-emergencies
LOOP HOLES
-do i want to encourage talking while driving
-how reliable are auto drivers
-how to track wrong information
+immediate tracking down of where hte caller is situated
+instant service
+language consideration - if the caller doesn't speak the language of the driver then the message needs to be translated fisrt.
Monday, August 3, 2009
Final Brief
Objective
to come with a design of a curtain to avoid the problem of putting and outsourcing of curtain rings.
Specifications
SWOT Analysis'
Strength- it is quite flexible and opens a lot of windows for design solutions
Weakness-it might need more labourers as division of work and newer skills might be required
- because of a low price range it might restrict the variety of materials that can be used
Opportunity-it is an opportunity to introduce a completely new style of curtains in the market
Threat-it might need a lot of research and a lot of 'trial and error' might be needed considering
the specifications.
to come with a design of a curtain to avoid the problem of putting and outsourcing of curtain rings.
Specifications
- it should be within the cost range of Rs. 150- 200
- easily washable
- should be applicable to all kinds of fabrics
- should have the scope of a variety or aesthetic elements
SWOT Analysis'
Strength- it is quite flexible and opens a lot of windows for design solutions
Weakness-it might need more labourers as division of work and newer skills might be required
- because of a low price range it might restrict the variety of materials that can be used
Opportunity-it is an opportunity to introduce a completely new style of curtains in the market
Threat-it might need a lot of research and a lot of 'trial and error' might be needed considering
the specifications.
Brief... What is it??
Before i got a feedback on whatever i did, i had no idea how a brief actually supposed to be. my brief was quite detailed and informal whereas a brief is way more precise and formal.
I chose to write a brief of the design of curtains where you have stitched loops and you don't need to put curtain rings.
so my approach towards the brief was to identify why such kind of a modification would have been required.
I chose to write a brief of the design of curtains where you have stitched loops and you don't need to put curtain rings.
so my approach towards the brief was to identify why such kind of a modification would have been required.
- to avoid the hassle of putting curtain rings
- no need to take out the curtain rod out of the brackets
- outsourcing from different places at the manufacturing level
- division of work is difficult because work needs to be done on the same piece of cloth
- the length of curtain might affect the difficulty of drawing it
- the thickness of the material is very important while making such curtains
- the success of the loops also depends on the kind of curtain rod being used
The Fiction
We were all pretty confused as to what needed to be done for this film. I mean in the fiction where would the element of that place come in and how fictitious it could be. Then finally we were told that the place can just be an inspiration and we could spin a story around that.
Coming to a Concept
All five days of our stay, we kind of focused on these women working in the center and it was quite obvious that these women are very happy with their work and many of them had gone out to exhibitions and classes because of the work they do. so we came up with this entire discussion of how we think that education today is the basis of any survival or livelihood, but how these women without being educated and just sticking to their craft have also found a tool to move foward and grow.
Location
The railway track- the tracks made a sought of physical as well as mental boundaries for the women in the village. The train that often passes through is the only way of seeing the outside world. So it was the mast appropriate place to show how women who have always longed to go out of their boundary finally does that using her craft. At the same time the entire track was covered in red sand which went quite well with this entire village , Sandor.
Storyline
there is a girl who spends a lot of time on the railway track playing around thinking, watching trains pass by. She never crosses the railway track and always stays on her side of the world. She often comes across these alphabets written on the red sand but she doesn't know what do they mean. So every time she erases those alphabets and makes her own embroidery designs there , and sits and thinks for hours together. Until one day when she finally decides not to erase the alphabets and connect them to make designs and while doing this unknowingly she crosses the tracks.
Shooting
shooting this was a little difficult because it was a very busy railway crossing. We used our normal digital cameras and a lot of times we had to restart the entire short because something or the other kept coming in between. So we took each scene from two angles so that we could see which one would work better as this was a place where shooting for a long time wasn't possible.
Editing
this time we were mor femiliar with the software but It was much more difficult because we had to decide what to cut out without disturbing the flow of the narrative. It was a different experience editting this time because this time the trasitions were different. We had to be careful of what to play for what time. so there was a ot learnt while editing. A lot more than cutting and putting transitions. I actually realize how important editting is.
Feedback
In the movie we need to work on a lot of things. They couldn't really make any sense out of it whereas movie should always be self explanatory.
we could work a little more on the drawings that the girl made on the ground.
Coming to a Concept
All five days of our stay, we kind of focused on these women working in the center and it was quite obvious that these women are very happy with their work and many of them had gone out to exhibitions and classes because of the work they do. so we came up with this entire discussion of how we think that education today is the basis of any survival or livelihood, but how these women without being educated and just sticking to their craft have also found a tool to move foward and grow.
Location
The railway track- the tracks made a sought of physical as well as mental boundaries for the women in the village. The train that often passes through is the only way of seeing the outside world. So it was the mast appropriate place to show how women who have always longed to go out of their boundary finally does that using her craft. At the same time the entire track was covered in red sand which went quite well with this entire village , Sandor.
Storyline
there is a girl who spends a lot of time on the railway track playing around thinking, watching trains pass by. She never crosses the railway track and always stays on her side of the world. She often comes across these alphabets written on the red sand but she doesn't know what do they mean. So every time she erases those alphabets and makes her own embroidery designs there , and sits and thinks for hours together. Until one day when she finally decides not to erase the alphabets and connect them to make designs and while doing this unknowingly she crosses the tracks.
Shooting
shooting this was a little difficult because it was a very busy railway crossing. We used our normal digital cameras and a lot of times we had to restart the entire short because something or the other kept coming in between. So we took each scene from two angles so that we could see which one would work better as this was a place where shooting for a long time wasn't possible.
Editing
this time we were mor femiliar with the software but It was much more difficult because we had to decide what to cut out without disturbing the flow of the narrative. It was a different experience editting this time because this time the trasitions were different. We had to be careful of what to play for what time. so there was a ot learnt while editing. A lot more than cutting and putting transitions. I actually realize how important editting is.
Feedback
In the movie we need to work on a lot of things. They couldn't really make any sense out of it whereas movie should always be self explanatory.
- we need to be more focused, as in we had a lot of element telling their own story at the same time.
- also the concept was really far fetched and it neede to be more direct and clear.
- it did not communicate anything.
- it cannot be used as a source of information about that place.(infact this is something i didn't even think of while making the film that even this fiction would finally be used as a resource )
- the perspective was very wrong. if left and right of the trach played such an important role in the movie then they should have been defined very clearly.
we could work a little more on the drawings that the girl made on the ground.
Making The Documentary
Coming to a Concept
Out of whatever we saw there in Sandur that day something which really interested us was how there music and dance is intertwined with their work. How their recreation is self generated and sets a tone for their work all along the day. So we decided that we would document this entire system of how they come up with songs and how all the women join in to create a beautiful and healthy atmosphere to work in.
Planning
I think our first day experience really helped us to actually chalk out the entire plan for the documentary. We thought of bringing in different elements of their music together so as to give the full picture. So we went back to what we saw during our first visit.
Location
We chose to work in the centre itself because our entire documentary centred around how their music and work was intertwined and centre was the most appropriate place so many women working on their traditional craft.
Documenting
One of the biggest advantages we had was that most of the women in the centre could understand as well as speak Hindi. So explaining to them , what we were doing wasn't that difficult. Though we did plan how and what we wanted to shoot , still a lot of our documentary was being built on the spot. Our questions to them were of course what we thought of but things like them making up a song on our bangles and them dancing to a song which was about we being there were just spontaneous and probably that marks the beauty of their culture.
It was our first experience in shooting so we did commit certain mistakes but I guess by the end of it we pretty much figured out what we had to keep in while shooting.
Editing
We used the Adobe software "Premier Pro" to edit our documentary. Until we started editing none of us had ever opened this software. So it was like a trial and error method which went on for an entire night before we could actually figure out how to edit a movie the way you want. It was quite a complicated process as we didn't realise that we were shooting from different cameras which had different settings. So it was only while we were editing we came to know that half our footage were to be converted into the same format and the same frame rate. After fiddling with these softwares for such a long time we finally finished our documentary just to start another day of shooting and editing with this time having no idea as to what needs to be done.
Feedback
There were specifically two things that were told to us for our documentary:
Out of whatever we saw there in Sandur that day something which really interested us was how there music and dance is intertwined with their work. How their recreation is self generated and sets a tone for their work all along the day. So we decided that we would document this entire system of how they come up with songs and how all the women join in to create a beautiful and healthy atmosphere to work in.
Planning
I think our first day experience really helped us to actually chalk out the entire plan for the documentary. We thought of bringing in different elements of their music together so as to give the full picture. So we went back to what we saw during our first visit.
- they were singing songs related to different things- weather, what they were making, then some festival, then a song of a lover etc.
- all of them seemed to know all the songs
- most of the songs had similar tunes and rhythms
- they instantly came up with this song of this girl trying on a belt, when one of us was actually trying on a belt
- all of them readily agreed to dance for us
Location
We chose to work in the centre itself because our entire documentary centred around how their music and work was intertwined and centre was the most appropriate place so many women working on their traditional craft.
Documenting
One of the biggest advantages we had was that most of the women in the centre could understand as well as speak Hindi. So explaining to them , what we were doing wasn't that difficult. Though we did plan how and what we wanted to shoot , still a lot of our documentary was being built on the spot. Our questions to them were of course what we thought of but things like them making up a song on our bangles and them dancing to a song which was about we being there were just spontaneous and probably that marks the beauty of their culture.
It was our first experience in shooting so we did commit certain mistakes but I guess by the end of it we pretty much figured out what we had to keep in while shooting.
Editing
We used the Adobe software "Premier Pro" to edit our documentary. Until we started editing none of us had ever opened this software. So it was like a trial and error method which went on for an entire night before we could actually figure out how to edit a movie the way you want. It was quite a complicated process as we didn't realise that we were shooting from different cameras which had different settings. So it was only while we were editing we came to know that half our footage were to be converted into the same format and the same frame rate. After fiddling with these softwares for such a long time we finally finished our documentary just to start another day of shooting and editing with this time having no idea as to what needs to be done.
Feedback
There were specifically two things that were told to us for our documentary:
- There should have been subtitles especially when they were explaining the meaning of the songs. Since out entire documentary centres around music it was important for us that their meaning reach the viewers.
- another thing that we were told was that we were tyring to show too much in a very short time. like either we should have been in the frame for a longer time or shouldn't have been in it at all. we should have been more focused in terms of what we are capturing .
All The Way To Sandor...
Deciding on a place like Sandor was just out of curiosity. I heard about what that place has in terms of craft and really wanted to know about it in more details. At the same time I didn't wanna miss an opportunity like this to learn how to travel to a new place and know about a place from scratch. So keeping just this in mind I left for Bellary with three other friends of mine.
The first place we went to in Sandor was Kushal Kala Kendra where we saw these women from the Lambaadi dressed in their traditional attire sitting together and working. It was like a color palette in front of my eyes. There we saw this art of hand embroidery using small mirrors which is being carried foward for generations of Lambaadis, who were a nomadic tribe orginally from the north west who finally came and settled in south.
After looking at what happens in the centre we decided to go the the village , Sushilanagar, where these women actually live , thinking that probably find some women who are not working for something commercial like the centre so that we could know a story which is still raw and is untouched by the market. But after going there we realised that all the women who are still practicing this craft , go to the centre and work.
But going to the village helped us know much more about these people. About what the men of the community do and the women who dont practice this art, what their life is like. These women work in the coal mines with ohter men and some of them run grocery stores in the village itself.We interacted with some women and children and then came back to the cere entre to see what else is there to see. It was amazing to see that there was a lot which i probably missed on m first visit. There was too much to gather and a really short time to narrow it down and portray one of the elements in the best way possible. I saw how these embroidered pieces are being used; we heard them sing; we saw them making up songs for the situation; we saw them do their traditional dance; we saw their godown ; we saw how waste patches are being used to make the smaller things , and much more.
On m way back to Bellary I made these broad points or problems or my scope of intervention in my head:
As this day was about exploring all possible livelihoods in this space , before reaching bellary we went to another village where they make alchohol at homes. Apparantly when the local alchohol prices hiked , the villagers started making this alchohol. Though the process was interesting we learnt that this was an illegal practice and at the same time the drink was very unhealthy as they mix chemicals to make it stronger.
All in all this entire day of explorating opportunities for movies as well as latert enhancements was pretty fruitfull as it gave a lot to be thought about and a lot that could be narrowed down to something concrete.
The first place we went to in Sandor was Kushal Kala Kendra where we saw these women from the Lambaadi dressed in their traditional attire sitting together and working. It was like a color palette in front of my eyes. There we saw this art of hand embroidery using small mirrors which is being carried foward for generations of Lambaadis, who were a nomadic tribe orginally from the north west who finally came and settled in south.
After looking at what happens in the centre we decided to go the the village , Sushilanagar, where these women actually live , thinking that probably find some women who are not working for something commercial like the centre so that we could know a story which is still raw and is untouched by the market. But after going there we realised that all the women who are still practicing this craft , go to the centre and work.
But going to the village helped us know much more about these people. About what the men of the community do and the women who dont practice this art, what their life is like. These women work in the coal mines with ohter men and some of them run grocery stores in the village itself.We interacted with some women and children and then came back to the cere entre to see what else is there to see. It was amazing to see that there was a lot which i probably missed on m first visit. There was too much to gather and a really short time to narrow it down and portray one of the elements in the best way possible. I saw how these embroidered pieces are being used; we heard them sing; we saw them making up songs for the situation; we saw them do their traditional dance; we saw their godown ; we saw how waste patches are being used to make the smaller things , and much more.
On m way back to Bellary I made these broad points or problems or my scope of intervention in my head:
- All these women are still keeping there culture alive by dressing up in the same elaborate way everyday.
- their music is completely interwined with their work and is something which might be a binding factor
- the younger generation is not interested in carring foward this art.
- the centre uses waste pieces to make new things- that means they are open to things like waste reduction and recycling.
- the product range that they have has been pretty much on the same lines where the embroidered cloth is used as a a substitute to a normal cloth in making different items say bags , mobile cases , belts etc.
- the women do not have a scope to experiment and are supposed to do what has been told to them.
As this day was about exploring all possible livelihoods in this space , before reaching bellary we went to another village where they make alchohol at homes. Apparantly when the local alchohol prices hiked , the villagers started making this alchohol. Though the process was interesting we learnt that this was an illegal practice and at the same time the drink was very unhealthy as they mix chemicals to make it stronger.
All in all this entire day of explorating opportunities for movies as well as latert enhancements was pretty fruitfull as it gave a lot to be thought about and a lot that could be narrowed down to something concrete.
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